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This article was written on 14 Jun 2011, and is filled under Classics.

Popular Penguins

 

Popular Penguins

He just wanted a decent book to read . . .

Not too much to ask, was it? It was in 1935 when Allen Lane stood on a British railway platform looking for something good to read on his journey. His choice was limited to popular magazines and poor quality paperbacks. Lane’s disappointment and subsequent anger at the range of books available led him to found a company – and change the world.

‘We believed in the existence of a vast reading public for intelligent books at a low price, and staked everything on it.’

Sir Allen Lane, 1902–1970, founder of Penguin Books

Reading habits have changed since 1935, but Penguin still believes in publishing the best books for everyone to enjoy, and that quality books published passionately and responsibly make the world a better place.

At $9.95 Popular Penguins are great value.

 

 

 

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